Tweet Crunch

I have been playing with a new service for a couple of hours now, currently in private beta the service caught my attention as it just recently added Twitter search into its source list. Startpr is a service that will let you track your brand over the web using a number of different sources such as Technorati, Google Blog Search, Wordpress and now the recently added Twitter Search.

There has been a lot of PR discussion going on in the blogosphere mostly surrounding Twitter and what it can bring in terms of feedback for larger companies. I guess the most popular stories would be directed at Comcast, who have dedicated a small team to search Twitter and other social networking services to find those unhappy customers with complaints and try to solve them.

To start tracking, just enter a Phrase and/or a URL, assign it to a group and you will be presented with a email style layout with your new messages.

One of the great things about startPR is you can have different users signed into the same account, so you can make and share notes with your colleagues and respond to feedback if needed.

There is a billing tab on the Startpr dashboard so I guess further on  down the line you will have to pay if you want to track more topics. However If they add more tracking sources into startpr such as friendfeed, plurk, identi.ca etc… this could be a great service for keeping track of your social brand.